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FACULTY OF BUSINESS AND MANAGEMENT STUDIES
School of Accounting and Management Studies

Accounting

School of Business Studies

BCom Marketing Business Administration Financial Planning Human Resource Management Marketing & Public Relations

School of Hospitality and Tourism Management

Hospitality Management Tourism & Hospitality - Accommodation Tourism Management

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Electronic Engineering

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Study Marketing & Public Relations

The  Marketing and Public Relations Diploma studies, is designed to equip students with a comprehensive set of practical skills that can be applied to develop creative and dynamic strategies to ensure the success of any marketing campaign.

This diploma is offered at the following campuses: Centurion, Klerksdorp and Tygervalley (Cape Town)

The Marketing & Public Relations Programme Is Ideal For...

Individuals who:

  • wish to pursue a career in the advertising, sales, promotions or public relations sector
  • wish to manage their own business
  • are in the marketing sector and want to obtain a formal qualification
  • are comfortable working with people
  • have creative ideas for attracting attention

Admission Requirements For Marketing & Public Relations

NSC (Gr 12) with admission to Diploma Studies or National Certificate (Vocational) with the minimum requirements for entrance to Diploma studies, as specified by UMALUSI

Marketing & Public Relations Career Opportunities

  • Marketer
  • Public Relations Official
  • Advertisement Consultant
  • Internal Communications Consultant
  • Journalism
  • Advertising
  • Press Officer
  • Corporate Communication Consultant
  • Sales Representative
  • Market Researcher
  • Marketing Manager
  • Brand Manager

Curriculum Includes The Following Subjects

Year 1
  • Marketing
  • Public Relations
  • Business Management
  • Accountancy
  • Business Communication
  • Economics
  • Selling and Consumer Behaviour
Year 2
  • Marketing
  • Public Relations
  • Selling and Consumer Behaviour
  • Commercial Legislation
  • Events Management
Year 3
  • Marketing
  • Public Relations
  • Advertising and Sales Promotion
  • Marketing Research

Practical Component

It is compulsory for students in this programme to complete four weeks practical work experience during each year at an enterprise of their choice. During these periods students are expected to experience the practical side of Marketing and Public Relations, as they would encounter it in the corporate environment.

Diploma | 3 Year | NQF 6 (369 credits) | SAQA ID 98816

Full Time | Part Time

Centurion | Klerksdorp | Tygervalley