BCom Marketing

The programme aims to provide the student with the skills and knowledge on proven practices and application of theory covering research, the nature of consumers and their behaviour, sales, advertising, services marketing, brand communication, strategic marketing, and law and ethics in the marketing environment. The programme also introduces students to critical thinking skills by providing them with practical marketing principles, examples, case studies, research projects, and practical working experience, all of which develop the student's cognitive abilities and enable them to develop marketing strategies for their organisations.

Individuals who:

• wish to pursue a career in the marketing, advertising, sales, promotions or public relations sector
• are comfortable working with people
• have creative ideas for attracting attention

• Marketer
• Public Relations Official
• Advertisement Consultant
• Internal Communications Consultant
• Journalism
• Press Officer
• Advertising
• Corporate Communication Consultant
• Sales Representative
• Market Researcher
• Sales Manager
• Marketing Manager
• Brand Manager