Study BCom Marketing

• Our career focussed three year BCom Marketing degree will provide students with the expertise to become marketing professionals.

• Studies in the BCom Marketing degree will prepare students who are passionate about promotions, creative thinking and digital marketing for a career in a world that is gradually being destabilised by technology.

• Students who have enrolled for BCom Marketing will be introduced to critical thinking skills by providing them with practical marketing principles through case studies, research projects and excursions.

It is offered as full time studies or part time studies

The BCom Marketing Programme Is Ideal For...

Individuals who:

• wish to pursue a career in the marketing, advertising, sales, promotions or public relations sector
• are comfortable working with people
• have creative ideas for attracting attention

Admission Requirements For BCom Marketing

NSC (Gr 12) with admission to Baccalaureus studies or National Certificate (Vocational) with the minimum requirements for entrance to Baccalaureus studies with proven proficiency in English, as specified by UMALUSI

BCom Marketing Career Opportunities

• Marketer
• Public Relations Official
• Advertisement Consultant
• Internal Communications Consultant
• Journalism
• Press Officer
• Advertising
• Corporate Communication Consultant
• Sales Representative
• Market Researcher
• Sales Manager
• Marketing Manager
• Brand Manager

Curriculum Includes The Following Subjects

Year 1

• Marketing Management
• Intro To Accounting For Marketing
• Business Management 1A
• Economics 1A
• Research Methodology
• Creative Marketing Design
• Finance For Marketing
• Business Management 1B
• Economics 1B
• Communication and Presentation

Year 2

• Services and Relationship Marketing
• Business Management 2A
• Commercial Legislation
• Marketing Research
• Advertising and Sales Promotion
• Personal Selling and Consumer Behaviour
• Business Management 2B
• Business Ethics
• Applied Marketing Research
• Indigenous Marketing

Year 3

• E-marketing
• Strategic Marketing
• Business Management 3A
• Research Project
• Campaign Management
• Brand Management
• Retail and Channel Marketing
• Business Management 3B
• Personal Branding and E-portfolio