Diploma | 3 Year | NQF 6 (369 credits) | SAQA ID 98816

About

The Marketing and Public Relations programme is designed to equip students with a comprehensive set of practical skills that can be applied to develop creative and dynamic strategies to ensure the success of any marketing campaign.

Ideal for...

Individuals who:

  • wish to pursue a career in the advertising, sales, promotions or public relations sector
  • wish to manage their own business
  • are in the marketing sector and want to obtain a formal qualification
  • are comfortable working with people
  • have creative ideas for attracting attention
Admission Requirements

NSC (Gr 12) with admission to Diploma Studies or National Certificate (Vocational) with the minimum requirements for entrance to Diploma studies, as specified by UMALUSI

Career Opportunities
  • Marketer
  • Public Relations Official
  • Advertisement Consultant
  • Internal Communications Consultant
  • Journalism
  • Advertising
  • Press Officer
  • Corporate Communication Consultant
  • Sales Representative
  • Market Researcher
  • Marketing Manager
  • Brand Manager
Curriculum
Year 1
  • Marketing
  • Public Relations
  • Business Management
  • Accountancy
  • Business Communication
  • Economics
  • Selling and Consumer Behaviour
Year 2
  • Marketing
  • Public Relations
  • Selling and Consumer Behaviour
  • Commercial Legislation
  • Events Management
Year 3
  • Marketing
  • Public Relations
  • Advertising and Sales Promotion
  • Marketing Research
Practical Component

It is compulsory for students in this programme to complete four weeks practical work experience during each year at an enterprise of their choice. During these periods students are expected to experience the practical side of Marketing and Public Relations, as they would encounter it in the corporate environment.

Marketing & Public Relations is offered at:

Centurion, Klerksdorp