Bachelor of Commerce in Marketing | 3 Year | NQF-7 (370 credits) | SAQA ID 110952


The programme aims to provide the student with the skills and knowledge on proven practices and application of theory covering research, the nature of consumers and their behaviour, sales, advertising, services marketing, brand communication, strategic marketing, and law and ethics in the marketing environment. The programme also introduces students to critical thinking skills by providing them with practical marketing principles, examples, case studies, research projects, and practical working experience, all of which develop the student's cognitive abilities and enable them to develop marketing strategies for their organisations.

Ideal for...

Individuals who:

  • wish to pursue a career in the marketing, advertising, sales, promotions or public relations sector
  • are comfortable working with people
  • have creative ideas for attracting attention

Admission Requirements
NSC (Gr 12) with admission to Baccalaureus studies or National Certificate (Vocational) with the minimum requirements for entrance to Baccalaureus studies with proven proficiency in English, as specified by UMALUSI
Career Opportunities
  • Marketer
  • Public Relations Official
  • Advertisement Consultant
  • Internal Communications Consultant
  • Journalism
  • Press Officer
  • Advertising
  • Corporate Communication Consultant
  • Sales Representative
  • Market Researcher
  • Sales Manager
  • Marketing Manager
  • Brand Manager
Year 1
  • Marketing Management
  • Intro To Accounting For Marketing
  • Business Management 1A
  • Economics 1A
  • Research Methodology
  • Creative Marketing Design
  • Finance For Marketing
  • Business Management 1B
  • Economics 1B
  • Communication and Presentation
Year 2
  • Services and Relationship Marketing
  • Business Management 2A
  • Commercial Legislation
  • Marketing Research
  • Advertising and Sales Promotion
  • Personal Selling and Consumer Behaviour
  • Business Management 2B
  • Business Ethics
  • Applied Marketing Research
  • Indigenous Marketing
Year 3
  • E-marketing
  • Strategic Marketing
  • Business Management 3A
  • Research Project
  • Campaign Management
  • Brand Management
  • Retail and Channel Marketing
  • Business Management 3B
  • Personal Branding and E-portfolio
Practical Component
It is compulsory for students to gain industry experience annually, at an enterprise of their choice. During these periods students are expected to experience the practical side of Marketing, as they would encounter it in the corporate environment.

BCom Marketing is offered at: