Short Course

More About Short Course in Sales and Marketing Management

The lifeblood of any business is sales and marketing. Selling and marketing skills are essential for a business to succeed. A person's ability to market a product or service assists in the development of entrepreneurial flair, a much-needed attribute for people either seeking employment, or currently employed, in the Southern African business environment. Centurion Academy's programmes are developed to improve critical thinking skills and as such incorporate a variety of instructional techniques that are used to assist in learning and to assess our students' progress.

Curriculum

  • Introduction to Sales & Marketing Management
  • The three sales environments
  • Communication in sales
  • The sales process
  • Sales and territory management
  • Technology in sales
  • The marketing concept
  • Marketing research
  • The marketing mix
  • Product management
  • Product development
  • The product life cycle
  • Distribution in the marketing mix
  • Pricing decisions and Promotion

Entrance Requirements

  • Grade 10
  • Proficiency in the English language

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Study Options

  • Part Time