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More About Marketing Management and Public Relations

Whether you have just left school or are already working, you can study towards an internationally recognised ICB certificate . This is an ideal study choice if you want to become a qualified Office Administrator . You can aspire to become a Certified Office Manager.

The Short Programme: Marketing Management & Public Relations is a module within the Certificate: Office Administration NQF L 5 (SAQA ID: 23618 ). With the Certificate: Office Administration NQF L 5 (SAQA ID: 23618 ), you will be able to become a Certified Junior Office Administrator , ICB Membership Designation: CJ O A I cb (SA).

Curriculum

  • Basic concepts in marketing management
  • The internal marketing environment
  • The external marketing environment
  • Determining a marketing strategy
  • Understanding 'Product' , 'Place' , 'Price' & 'Promotion' in the marketing mix
  • The role of public relations and mass communication
  • Integration formulating a strategic marketing plan

Entrance Requirements

  • Grade 12 (Std 10 ) or equivalent.
  • You must be at least 16 years of age.

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