More About Marketing & Public Relations
The Marketing and Public Relations programme is designed to equip students with a comprehensive set of practical skills that can be applied to develop creative and dynamic strategies to ensure the success of any marketing campaign.
Curriculum
Year 1
- Marketing
- Public Relations
- Business Management
- Accountancy
- Business Communication
- Economics
- Personal Selling and Consumer Behaviour
- Communication and Image Projection
- Computer Literacy
Year 2
- Marketing
- Public Relations
- Personal Selling and Consumer Behaviour
- Commercial Legislation
- Events Management
Year 3
- Marketing
- Public Relations
- Advertising and Sales Promotion
- Marketing Research
Entrance Requirements
National Senior Certificate (Gr 12) or equivalent qualification with admission to diploma studies
Work Integrated Learning (WIL)
It is compulsory for students in this programme to complete four weeks practical work experience during each year at an enterprise of their choice. During these periods students are expected to experience the practical side of Marketing and Public Relations, as they would encounter it in the corporate environment.
Career Opportunities
- Public Relations and Marketing
- Sales Promotions
- Consultants in Corporate Environment
- Internal Communications
- Media Consultant and Related Careers
- Journalism
- Sales Representatives