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3 Year Diploma: NQF-6 (369 credits) SAQA ID: 98816

Bank Avenue Campus

More About Marketing & Public Relations

The Marketing and Public Relations programme is designed to equip students with a comprehensive set of practical skills that can be applied to develop creative and dynamic strategies to ensure the success of any marketing campaign.

Curriculum

Year 1
  • Marketing
  • Public Relations
  • Business Management
  • Accountancy
  • Business Communication
  • Economics
  • Personal Selling and Consumer Behaviour
  • Communication and Image Projection
  • Computer Literacy
Year 2
  • Marketing
  • Public Relations
  • Personal Selling and Consumer Behaviour
  • Commercial Legislation
  • Events Management
Year 3
  • Marketing
  • Public Relations
  • Advertising and Sales Promotion
  • Marketing Research

Entrance Requirements

National Senior Certificate (Gr 12) or equivalent qualification with admission to diploma studies

Work Integrated Learning (WIL)

It is compulsory for students in this programme to complete four weeks practical work experience during each year at an enterprise of their choice. During these periods students are expected to experience the practical side of Marketing and Public Relations, as they would encounter it in the corporate environment.

Career Opportunities

  • Public Relations and Marketing
  • Sales Promotions
  • Consultants in Corporate Environment
  • Internal Communications
  • Media Consultant and Related Careers
  • Journalism
  • Sales Representatives

Corporate

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